Dana and Jenny, owners of Shelburne Falls storefront Beth and Frances Boutique, have always drawn their style and inspiration from the strong women in their lives. When it came time to name the store, the choice felt natural: Beth and Frances, in honor of Dana’s grandmother & Frances after Jenny’s mother and great grandmother.

Since opening in 2021, Beth and Frances has grown into a destination rooted in timeless style, meaningful connection, and thoughtfully curated living. The boutique reflects the spirit of the women who inspired it - warm, welcoming, creative, and effortlessly classic.

What began as a dream between best friends was a vision to create a small-town boutique where visitors could find something special: the perfect outfit for an evening out, a meaningful gift, or beautiful pieces for home and gathering. A place that feels inviting the moment you walk through the door.

Today, Jenny and Dana have transformed the storefront into a light and airy retail experience filled with carefully selected goods for home, table, and human. With an emphasis on attainable pieces and a love for supporting local makers and artisans from near and far, Beth and Frances offers a collection designed to feel both elevated and approachable.

You may not know exactly what you’re coming in for, but chances are, you’ll leave with something you absolutely love.