About Us

Dana and Jenny, owners of the newest Shelburne Falls storefront, Beth and Frances Boutique have taken their style and taste from the strong women in their lives. When it was time to name the store, the choice was clear. Dana and Jenny’s middle names; Beth and Frances. Beth in honor of Dana’s grandmother and Frances after Jenny’s mother and Great grandmother. Naturally, the store represents strong women and timeless style. 

Beth and Frances started as a dream between best friends to create a small town boutique with a warm and inviting feel where visitors could find something they love and feel great in. A local store with just the right outfit if you have somewhere to go that evening or a beautiful gift for a special person. 

 Jenny and Dana have transformed the storefront into light and airy retail bliss. You’ll find a selection of goods that have been carefully curated for home, table, and human with an emphasis on attainable pieces that highlight local makers and artisans from near and far. You might not know what you’re coming in for, but you’ll surely leave with something spectacular.

 Follow along with the journey here and join us for your holiday shopping this season and Beth and Frances boutique. Now Open!